Proper Identity Management on Online Platforms
Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want to hide some parts of your life online. How is this possible?
You cannot talk about online identity management without including search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he control what details appear? Well, there are solutions to people such as Mike Bullard Jr. The solution is optimization of what appears when your name is searched. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.